Cock Block
Why yes, it is a penis-shaped cutting board. Cock Block is a novelty product stripped straight from the minds of Mister. We designed the boards, commissioned a woodworker to make the prototypes, then wrote and directed our campaign with a little help from some fellow cocksmiths…just for fun.
The idea for this passion project was originally based on a joke around the dated gender stereotype of women in the kitchen, which is why we decided to give the campaign a look and feel that playfully evokes the 1950’s. That’s also why we chose to donate all the proceeds from the project to Planned Parenthood to help support women’s rights and sex education.
View the real deal at
www.cockblock.co
COMMERCIAL
Not only did we create the product itself, but we also did all the set design, propping and wardrobe.
PRODUCTS
Go behind the peens and see how Cock Block was made with woodworker Richard Harder.
Okay, so a man-bunned woodworker conveniently named Dick Harder didn’t actually make Cock Block (that was us), but we thought it’d be fun to create a world behind the product – one inspired by all the jokes we’d made during this phallic journey.